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Measure the stickiness of your product with different cohorts of users.

Measure the stickiness of your product with different cohorts of users.

Understanding user retention and engagement allows you to identify which user cohorts are more likely to take specific actions within a given time period. You can select which event to use to calculate week-on-week user retention. This gives product teams better insight on retention rates for specific features and user flows. For example, measure retention based on:
  • Transaction completions
  • Feature usage
  • Wallet connections
  • Custom events specific to your app
See also User Lifecycle for automatic lifecycle detection including churned and resurrected users.