Get detailed insights into how onchain users interact with your app through unified profile and session tracking.
Formo’s Wallet Profiles unifies data from offchain and onchain data sources to give you a 360° view of your users.
Turn anonymous wallets into actionable, onchain personas. Capture the full user journey to understand how users use your app.Gain a complete view of each user’s behaviour across chains and platforms:
Wallet address, ENS profile, net worth, and transaction frequency
Real-time feed of what each user is doing on your crypto app, with full attribution through referrers and UTM sources
DeFi positions and token balances of the user across multiple chains
Each user’s lifecycle stage is automatically calculated based on their activity:
Lifecycle
Description
New
Wallets engaging with your app for the first time. A spike in new wallets indicates a successful campaign or marketing push.
Returning
Users who consistently return after their first interaction. Low retention may indicate issues with user experience or platform value.
Power Users
Returning users who very frequently use your app (active on at least 5 days out of the last 30 days).
Churned
Wallets that stopped engaging after being active (e.g., 30 days of inactivity). An increase signals a need to reassess engagement strategies.
Resurrected
Wallets that were once inactive but have re-engaged. Useful for evaluating re-engagement campaigns.
Filter users by lifecycle to create segments and audiences. For example, “Show me whales who use app X who are power users” or “Show me high net worth wallets who have churned.”
View social accounts linked to a wallet address. Formo resolves onchain identities and social profiles from multiple sources including ENS, Web3Bio, and more.Supported platforms:
Platform
Description
Twitter / X
X (formerly Twitter) handle
Farcaster
Farcaster profile
Lens
Lens Protocol handle
GitHub
GitHub username
LinkedIn
LinkedIn profile
Discord
Discord username
Telegram
Telegram handle
Reddit
Reddit username
Instagram
Instagram handle
Facebook
Facebook profile
TikTok
TikTok handle
YouTube
YouTube channel
Email
Email address
Basenames
Base chain name
Website
Personal or project website
Social cards are displayed in a grid on the wallet profile page. Click any card to copy the handle or open the external profile.
The Apps tab shows a user’s complete DeFi positions and portfolio across all major chains. See which protocols a user is active in and the USD value of their positions.
Column
Description
App
Protocol name and logo (e.g., Aave, Uniswap, Lido)
Chain
The blockchain network
Balance
USD value of the position
Portfolio %
Percentage of the user’s total DeFi portfolio
Filter by individual chain or view all positions at once. Apps are sorted by USD value from highest to lowest.
Track how each user discovered and arrived at your app. Formo captures both first-touch and last-touch attribution for every user.
Field
Description
Referrer
The website or page that sent the user to your app. Both first and last referrer are tracked.
Referral
The referral parameter (ref) used when the user arrived.
UTM Source
The traffic source (e.g., twitter, google).
UTM Medium
The marketing medium (e.g., cpc, email, social).
UTM Campaign
The campaign name.
UTM Term
The paid search keyword.
UTM Content
Differentiates ad variations or links within the same campaign.
All UTM parameters track both first-touch and last-touch values, so you can see how a user originally found your app and what brought them back most recently.
View users’ active days at a glance with the activity chart. Activity charts are available on wallet profile and anonymous profile pages, showing engagement patterns over time.
Let us know what you’d like to know about your onchain users. Message us via email.
Wallet profiles let you drill into specific users to understand their behavior, investigate issues, or identify opportunities. This guide shows you how.
The Activity tab shows everything this user has done on your app:
Page views with URLs
Wallet connects/disconnects
Transactions with status
Custom events you’ve tracked
Each event shows:
Timestamp
Event type and details
Referrer/UTM attribution (how they arrived)
Device and location
Use the activity timeline to debug user issues. If a user reports a problem, find their profile and review their recent activity to understand what happened.
