View unified wallet profiles that combine offchain and onchain data including DeFi positions, token balances, session history, and user properties.
Formo’s Wallet Profiles unifies data from offchain and onchain data sources to give you a 360° view of your users.
Turn anonymous wallets into actionable, onchain personas. Capture the full user journey to understand how users use your app.Gain a complete view of each user’s behaviour across chains and platforms:
Wallet address, ENS profile, net worth, and transaction frequency
Real-time feed of what each user is doing on your crypto app, with full attribution through referrers and UTM sources
DeFi positions and token balances of the user across multiple chains
Each user’s lifecycle stage is computed relative to a reference date (the end of the queried date range, which defaults to today). The default thresholds are shown below; projects can override them in Settings → Lifecycle.
Lifecycle
Definition
New
First seen within the last 30 days and still active.
Power User
First seen more than 30 days ago, still active, and active on at least 5 distinct days in the last 30 days.
Resurrected
First seen more than 30 days ago and re-engaged within the last 30 days after a 30+ day inactivity gap.
At Risk
Established and still active, but going quiet: last seen at least 14 days ago, fewer than 5 active days in the last 30 days, and no 30+ day gap. To qualify they must have had at least 1 active day in the prior window (days 30 to 60 ago), so they were genuinely engaged before fading (not a one-off visit).
Returning
Established active users who don’t fit another stage: active recently but not New, Power, Resurrected, or At Risk.
Churned
Last seen more than 30 days ago.
Stages are mutually exclusive and evaluated in precedence order: Churned, New, Power User, Resurrected, At Risk, Returning. At Risk carves out fading users that would otherwise sit in Returning, surfacing established wallets to re-engage before they churn.Filter users by lifecycle to create segments and audiences. For example, “Show me whales who use app X who are power users” or “Show me high net worth wallets who are at risk.”
View social accounts linked to a wallet address. Formo resolves onchain identities and social profiles from multiple sources including ENS, Web3Bio, and more.Supported platforms:
Platform
Description
Twitter / X
X (formerly Twitter) handle
Farcaster
Farcaster profile
Lens
Lens Protocol handle
GitHub
GitHub username
LinkedIn
LinkedIn profile
Discord
Discord username
Telegram
Telegram handle
Reddit
Reddit username
Instagram
Instagram handle
Facebook
Facebook profile
TikTok
TikTok handle
YouTube
YouTube channel
Email
Email address
Basenames
Base chain name
Website
Personal or project website
Social cards are displayed in a grid on the wallet profile page. Click any card to copy the handle or open the external profile.
The Apps tab shows a user’s complete DeFi positions and portfolio across all major chains. See which protocols a user is active in and the USD value of their positions.
Column
Description
App
Protocol name and logo (e.g., Aave, Uniswap, Lido)
Chain
The blockchain network
Balance
USD value of the position
Portfolio %
Percentage of the user’s total DeFi portfolio
Filter by individual chain or view all positions at once. Apps are sorted by USD value from highest to lowest.
Track how each user discovered and arrived at your app. Formo captures both first-touch and last-touch attribution for every user.
Field
Description
Referrer
The website or page that sent the user to your app. Both first and last referrer are tracked.
Referral
The referral parameter (ref) used when the user arrived.
UTM Source
The traffic source (e.g., twitter, google).
UTM Medium
The marketing medium (e.g., cpc, email, social).
UTM Campaign
The campaign name.
UTM Term
The paid search keyword.
UTM Content
Differentiates ad variations or links within the same campaign.
All UTM parameters track both first-touch and last-touch values, so you can see how a user originally found your app and what brought them back most recently.
View users’ active days at a glance with the activity chart. Activity charts are available on wallet profile and anonymous profile pages, showing engagement patterns over time.
Let us know what you’d like to know about your onchain users. Message us via email.
Wallet profiles let you drill into specific users to understand their behavior, investigate issues, or identify opportunities. This guide shows you how.
The Activity tab shows everything this user has done on your app:
Page views with URLs
Wallet connects/disconnects
Transactions with status
Custom events you’ve tracked
Each event shows:
Timestamp
Event type and details
Referrer/UTM attribution (how they arrived)
Device and location
Use the activity timeline to debug user issues. If a user reports a problem, find their profile and review their recent activity to understand what happened.
