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What is Formo?

Formo is analytics and attribution for DeFi apps: web, product, and onchain analytics in one place.
Formo

The analytics and data platform for DeFi.

Formo is a unified product analytics, marketing attribution, and wallet intelligence platform built for crypto and DeFi apps. It helps product, growth, and marketing teams understand the complete user journey, from the first website visit to transactions, retention, and revenue. Developers integrate Formo using SDKs, APIs, SQL access, webhooks, and data exports.

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Key Features

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Product Analytics

Unified web and product analytics designed for crypto product and marketing teams:
  • 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, revenue, and retention. Measure product engagement and growth over time.
  • 🎯 Marketing attribution. Identify the channels and campaigns that drive real onchain activity. Understand where top users come from and measure ROI.
  • 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
  • 📈 Charts and dashboards. Build custom charts and reports with SQL or AI.

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Wallet Intelligence

Identify and activate your high-value users with unified user profiles:
  • 🕵️‍♂️ Wallet profiles. Turn anonymous wallets into user profiles based on onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
  • 👥 Audience insights. See your audience’s Sybil scores, top apps, tokens, chains, net worth, revenue, and retention.
  • 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, and in-app activity.

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Token Gated Forms

Launch waitlists, forms, and surveys for your community:
  • 🔐 Token gating. Verify wallets, token balances, proof-of-personhood, and more.
  • ✅ Verify socials. Verify X, Discord, Farcaster, and Lens handles.
  • 🎨 Template library. Choose from a library of form templates or build your own.

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Privacy Friendly

Formo is designed with privacy in mind: no third-party cookies, no personal data collection.
  • No personal data is collected. Formo does not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
  • The data we collect belongs to you. No data is shared with third parties.
Here’s a comparison of how Formo compares to other analytics tools: Formo collects as little information as necessary to analyze onchain apps. See what we collect.

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Open Source

The Formo SDKs (web, mobile, and server-side SDKs) is fully open source and available on Github.

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Next Steps

1

Get started

Sign up to create your workspace.
2

Install Formo

Install Formo on your website and app.
3

Success!

Check out Guides to get the most out of Formo.

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Product Tour

1
On the Overview page, you’ll see your key metrics such as visitors, pageviews, wallets, transactions, volume, and revenue.
2
Inspect Activity to see your what users do in real-time, broken down by channels, campaigns, and custom parameters.
3
Understand who your Users are. View rich user profiles with user lifecycles, net worth, identity clusters, wallet labels, onchain history, and in-app activity.
4
Add Contracts to get enriched transaction events and ingest smart contract events.
5
Build a Funnel to track conversion rates of key product features, from first website visit to smart contract events.
6
Measure Retention to understand which cohorts stick around and why.
7
Use Ask AI to ask anything about your data and generate charts in natural language.
8
Alerts help you get notified when high-value users and key events happen in realtime.
9
Use the Explorer to query and export your data with SQL.
10
Connect Formo to Claude and your AI tools with MCP and CLI.

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FAQ

Formo is analytics designed for onchain apps. Unlike Google Analytics, Formo natively tracks key touchpoints such as wallet connects, transactions, and smart contract events alongside standard web analytics like pageviews and sessions. It also handles onchain attribution and wallet intelligence for crypto and DeFi teams.
Formo supports all major chains across Ethereum and Solana ecosystems. See the full list of supported chains. Don’t see your chain? Let us know.
Formo has dedicated integrations for React, Next.js, Angular, and Wagmi-based apps. For any other framework or a static site, use the HTML snippet, which works everywhere. See SDKs for framework-specific integration guides and examples.
After installing the SDK, Formo automatically tracks the full user journey from offchain to onchain, including page views, sessions, referrer sources, UTM parameters, referral codes, wallet connects, disconnects, chain switches, transactions, and signatures. See events and what we collect for more information.
Yes. Use the Server-side SDK and API to send data from the backend.
Events are ingested and queryable in real time. Some views cache their results for performance: shared public dashboards refresh every few minutes, and Insights regenerates once per day.