User flow analysis (also known as the Sankey diagram) identifies the most frequent paths taken by users to or from any event.

Understand how your users sequentially perform events in your product and analyze drop-offs or unsuccessful behavior. You can learn the following from paths:

  • What did users do immediately after signing up?
  • Where are users are getting confused or stuck?
  • Which parts of your app people are actually using?
  • Why are users aren’t discovering new features?
  • Where are new users are landing into your website?

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