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Funnels

Create a funnel by adding steps to your dapp and measuring the conversion rate at each step.

Visualize how users progress through a series of steps with Funnel Analysis.
  • Analyze the user flow across pages, domains, and subdomains throughout your site and app.
  • Go beyond pageviews and track contract events and custom events to build a funnel.
  • Measure the conversion rate to understand the percentage of visitors who started the user flow and ended with a conversion event.
  • Measure the percentage drop-off between the individual funnel steps to spot where you lose the most users.
  • Use filters to segment your audience. Filter conversion funnels by marketing campaign, traffic source, device, and more.

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Conversion Windows

Specify a conversion window for your funnels to control the time period during which funnel steps must be completed. The default conversion window is 2 weeks, meaning all steps must be completed within that time. Longer windows will include more event completions.

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Funnel Breakdowns

Break down funnel steps by key dimensions to understand how different user segments convert:
  • Referrer: See which traffic sources drive the best conversions
  • Country: Understand geographic differences in conversion rates
  • Device: Compare mobile vs desktop conversion performance
  • OS: Analyze conversion rates across operating systems