Specify a conversion window for your funnels to control the time period during which funnel steps must be completed.The default conversion window is 2 weeks, meaning all steps must be completed within that time. Longer windows will include more event completions.
Discover which events or user properties are most strongly associated with conversion. We prioritize two key metrics to help you identify meaningful drivers:
Lift: Measures the impact of an event. A lift > 1 means users who perform the event are more likely to convert.
Odds Ratio: Measures the strength of the association. Useful for verifying that an observed lift is not just due to random chance, especially for rare events.
Deep Dive: How is this calculated?
2×2 Contingency TableAll insights are derived from a standard binary exposure vs. conversion table:
Converted
Did Not Convert
Total
Did Event
a
b
a+b
Did NOT Event
c
d
c+d
Total
a+c
b+d
N
Key Metrics
LiftLift=(a+c)/Na/(a+b)
Interpretation: Lift > 1 indicates a positive effect.
Odds RatioOdds Ratio=b×ca×d
Interpretation: An Odds Ratio > 1 confirms a positive correlation.
Noise ReductionTo prevent false positives, we automatically filter out events with:
Low volume (fewer than 10 users).
Negligible impact (less than 0.2% - 1.5% absolute difference depending on baseline conversion).
Build a conversion funnel to track how users progress from first visit to onchain action. This guide walks you through creating, analyzing, and optimizing funnels.
Think of a funnel like a kitchen funnel: wide at the top, narrow at the bottom. Users enter at the top (e.g., visiting your site) and progress through steps until some complete the final action (e.g., making a transaction). At each step, some users drop off.Funnels help you:
Measure conversion rates between steps
Identify bottlenecks where users drop off
Compare performance across segments (referrers, devices, countries)
