Product Analytics
Custom events
Track custom events and user actions such as clicks and conversions with structured data collection.
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The Formo SDK offers an easy-to-use event collection library that allows you to track custom events in your dapp. Ensure high quality, structured data with Formo.
When naming events, Formo recommends establishing a consistent naming convention that uses:
- Consistent formatting: Formo converts all events to be lower case with underscores:
song_played
. Otherwise, ‘Song Played’ and ‘song played’ will be two separate events. This naming convention helps to prevent messy data, especially when multiple teams send the same event. - A consistent syntax: Song Played and Played Song are also considered separate events. For example, a standard of
[Noun] + [Past-Tense Verb]
ensures all your events are consistent. - A consistent actor: Does ‘Message Sent’ mean that the user sent a message or that you sent a message to the user? If all your events are named in a way that reflects the user’s perspective, the meaning is clear immediately.
Seamlessly integrate with Formo’s Wallet Intelligence to get a holistic view of each customer from anonymous to known.
Use Funnels to understand how users interact with your dapp.
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