Custom events

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The Formo SDK offers an easy-to-use event collection library that allows you to track custom events in your dapp. Ensure high quality, structured data with Formo.

    formo.track(
		"product_added", {
			product_id: "123",
			product_name: "Formo T-shirt",
			price: 100,
			quantity: 2
		}
	)

When naming events, Formo recommends establishing a consistent naming convention that uses:

• Consistent formatting: Formo converts all events to be lower case with underscores: song_played. Otherwise, ‘Song Played’ and ‘song played’ will be two separate events. This naming convention helps to prevent messy data, especially when multiple teams send the same event.
• A consistent syntax: Song Played and Played Song are also considered separate events. For example, a standard of [Noun] + [Past-Tense Verb] ensures all your events are consistent.
• A consistent actor: Does ‘Message Sent’ mean that the user sent a message or that you sent a message to the user? If all your events are named in a way that reflects the user’s perspective, the meaning is clear immediately.

Seamlessly integrate with Formo’s Wallet Intelligence to get a holistic view of each customer from anonymous to known.

Use Funnels to understand how users interact with your dapp.