Product analytics helps you understand who is using your dapp and how it is being used. Track the full user journey, from the first visit to confirmed transaction and beyond with Formo’s web3-native attribution engine:

  • 🎯 Growth metrics. Track visitor counts, active users, transactions, revenue, and churn. Measure engagement and growth over time.
  • 🏃‍♀️‍➡️ Activity feed. Get real-time visibility into user behaviour. Uncover hidden drop-off points and retention drivers.
  • ⚡️ Custom events. Track custom user actions in your app.
  • 🌐 Contract events. Track smart contract events happening onchain in realtime.
  • 📊 Funnels. Follow your users from visit to conversion with multi-step funnel analysis.
  • 🧭 User flows & paths. Analyze user paths and identify common flows through your app.
  • 📈 Charts builder. Create your own customizable charts and dashboards.
  • 📅 Retention. Measure how many users return to your app over time.
  • 🔔 Alerts. Get notified about whales and critical user actions.

Raw and processed data is available for querying and export in the SQL Query API.