Capture the full user journey from offchain visit to onchain transaction, with unified analytics and onchain attribution. Understand how people actually use your product. See all event properties, user actions, and conversion data in one place.
Product Analytics Overview

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Features

  • 🎯 Growth analytics. Track visitors, wallets, transactions, and revenue with full attribution.
  • 🏃‍♀️‍➡️ Activity feed. Get insights into user behaviour, including drop-off and retention drivers.
  • ⚡️ Custom events. Track key conversions and user actions on your app.
  • 🌐 Contract events. Track smart contract events in realtime.
  • 📊 Funnels. Follow your users from first visit to conversion with multi-step funnels.
  • 📈 Charts. Create your own charts and dashboards for business reporting.
  • 📅 Retention. Measure how many users return to your app over weeks and months.
  • 🔔 Alerts. Get notified of high-value users and important actions.
  • 🧭 User flows. Analyze user paths and flows throughout your app.

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Autocapture

Autocapture helps you automatically capture events, interactions, and attribution on your onchain app. Once you install the Formo SDK, it automatically collects and tracks user events (including page views, wallet connects, and transactions) without the need for manual tracking or custom code. It’s the easiest way to capture the user interactions on your site. No need to rely on manual tracking. No need to choose what to measure. No need to wrangle engineers to write code.

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Cross-subdomain tracking

Formo automatically tracks visitors across all subdomains of your main domain, giving you a unified view of user journeys and attribution accuracy. This means you can follow users as they move between your marketing site, app, blog, and other subdomains—no extra setup required.
  • Unified visitor journey: Track users as they navigate between your main site, app, and other subdomains
  • Accurate attribution: Attribute conversions to the correct marketing channel, even if users move between subdomains
  • Simplified reporting: View combined traffic, user behavior, and conversion data in a single dashboard
To enable cross-subdomain analytics, simply use your root domain when adding your project in the Formo dashboard. The Formo SDK handles identity resolution and session management for you, ensuring seamless analytics across your entire product.