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Audience Segmentation

Reuse segments across dashboards, alerts, and exports.

Segments are groups of users that share a certain set of properties or who perform a similar sequence of events. Formo lets you define segments, view the list of users that comprise them, compare them in your analysis, and share them with your team.

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Creating a segment

  1. Go to Users in the sidebar
  2. Apply filters to define your target audience (e.g., wallet labels, net worth, lifecycle stage)
  3. Click Save Segment to save your filtered view
  4. Give your segment a name and click Save
Your segment is now saved and can be reused across the dashboard. Target exactly the right people based on any number or combination of conditions:
  • US Users: Users with the ‘Coinbase Verified Country’ label set to the US
  • Verified humans: Users with a ‘Human Passport Unique Humanity Score’ above 50
  • Power users with high balances: Users with the ‘Power user’ lifecycle label who have net worth above $1M
  • Dropped-Off Users: Users who did not come back the following week
You can use wallet labels, offchain, and onchain properties to create your segments.

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Lifecycle Segments

Each user’s lifecycle stage is automatically calculated based on their activity. Filter users by lifecycle (New, Power User, Resurrected, At Risk, Returning, Churned) to create segments and audiences. See User Lifecycle for a breakdown of the different lifecycle stages.

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Behavioural Segments

Create behavioural segments: groups of users who performed any action (in-app events, custom events, contract events) N or more times in a given time period. Behavioural segments work with other wallet properties such as net worth, apps, tokens, device, and attribution data to create granular segments. For example: Behavioural segments support multiple events with AND/NOT logic. For example, you can create a segment for churned wallets as users who performed “connect wallet” in the last 7 days (>=1) AND did NOT perform “connect wallet” between 14 and 7 days ago (=0)