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Audience Segmentation

A segment is a group of users who share a property or set of properties.

Segments are groups of users that share a certain set of properties or who perform a similar sequence of events. Formo lets you define segments, view the list of users that comprise them, compare them in your analysis, and share them with your team. Target exactly the right people based on any number or combination of conditions:
  • US Users: Users who are from the US
  • DeFi Users: Users with the ‘DeFi Trader’ or ‘Dex User’
  • Whales: Users with the ‘Whale’ label who have net worth above $1M.
  • Dropped-Off Users: Users who did not come back the following week
You can use wallet labels, offchain, and onchain properties to create your segments.

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User Lifecycle

Each user’s lifecycle stage is automatically calculated based on their activity. Filter users by lifecycle to create segments and audiences based on their engagement level. See User Lifecycle for a breakdown of the different lifecycle stages.

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Behavioural Segments

Create behavioural segments: groups of users who performed any action (in-app events, custom events, contract events) N or more times in a given time period. Behavioural segments work with other wallet properties such as net worth, apps, tokens, device, and attribution data to create granular segments. For example:
SegmentUse Case
U.S. users from a specific UTM campaign who visited /swap at least 1 time in the last 90 daysSurface key prospects
Users who connected their wallet and made a transaction more than 3 times in the last 30 daysIdentify power users
DeFi users who use Ethena with >$10,000 net worth, who started but rejected a transaction 1 time in the last 7 daysActivate at-risk users
Behavioural segments support multiple events with AND/NOT logic. For example, you can create a segment for churned wallets as users who performed “connect wallet” in the last 7 days (>=1) AND did NOT perform “connect wallet” between 14 and 7 days ago (=0)

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Export CSV

Export users and segments into a CSV file. Create segments of active users in your Ideal Customer Profile (ICP) and set up targeted campaigns on social channels such as X, Farcaster, Lens, and others.