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Segments are groups of users that share a certain set of properties or who perform a similar sequence of events. Formo lets you define segments, view the list of users that comprise them, compare them in your analysis, and share them with your team.

A segment is a group of users who share a property or set of properties.

Target exactly the right people based on any number or combination of conditions:

  • US Users: Users who are from the US
  • DeFi Users: Users with the ‘DeFi Trader’ or ‘Dex User’ Wallet label
  • Whales: Users with the ‘Whale’ label who have net worth above $1M.
  • Dropped-Off Users: Users who did not come back the following week

You can use both offchain and onchain properties to create your segments.