Get a complete view of your users.
Features
Wallet intelligence helps you understand and target users onchain with crypto-native segmentation:- 🕵️♀️ Wallet profiles. Turn pseudonymous wallets into actionable onchain personas.
- 👥 Audience insights. Get comprehensive insights into your audience, including user lifecycle, apps, tokens, chains, revenue, and retention.
- 🤩 User segments. Use precise targeting on segments based on wallet properties, user lifecycle, and in-app activity.
- 🏷️ Wallet labels. Understand each user’s preferences with autogenerated wallet labels.
- 💬 Wallet messaging. Target high-value users with wallet-aware personalization.
- 📊 Wallet score. Use a holistic scoring system to distinguish real users from bots.
How to explore your users
This guide walks you through viewing wallet profiles, understanding your audience, and creating your first user segment.Wallet Intelligence requires the Formo SDK to be installed. Complete the Product Analytics setup first if you haven’t already.
Step 1: View the Users page
- Open the Formo Dashboard
- Select your project from the sidebar
- Click Users in the left navigation
The Users page shows all wallets that have connected to your app.
Step 2: Explore a wallet profile
Click on any wallet address to open its full profile. The wallet profile shows:| Section | What you’ll see |
|---|---|
| Overview | ENS name, net worth, wallet score, and lifecycle stage |
| Activity | Real-time feed of actions on your app with UTM attribution |
| Holdings | Token balances and DeFi positions across chains |
| Labels | Auto-generated labels like “DeFi Trader” or “NFT Collector” |
View a user's DeFi positions and token balances across chains.
Step 3: Understand lifecycle stages
Formo automatically categorizes users by lifecycle stage based on their activity:| Stage | Definition | What it means |
|---|---|---|
| New | First interaction with your app | Recent acquisition |
| Returning | Came back after first visit | Engaged user |
| Power User | Active 5+ days in last 30 days | Highly engaged |
| Churned | No activity for 30+ days | Needs re-engagement |
| Resurrected | Returned after being churned | Re-engaged user |
Step 4: Create your first segment
Segments let you group users by shared characteristics. Here’s how to create one:- Go to Users > Segments in the sidebar
- Click Create Segment
- Add filter conditions. For example:
- Lifecycle = “Power User”
- Net worth > $10,000
- Label contains “DeFi Trader”
- Name your segment (e.g., “High-Value DeFi Users”)
- Click Save
Create segments by combining wallet properties, lifecycle, and behavior.
Example: Find whales who churned
Here’s a practical segment to identify high-value users at risk:| Filter | Value |
|---|---|
| Lifecycle | Churned |
| Net worth | > $100,000 |
| Last transaction | > 30 days ago |