Get a complete view of your users.
Features
Wallet intelligence helps you understand and target users with crypto-native segmentation based on unified offchain and onchain data:- 🔍 Wallet search. Look up any wallet address to generate a full profile on demand.
- 🕵️♀️ Wallet profiles. Turn wallet addresses into user profiles.
- 👥 Audience insights. See your users’ lifecycle, apps, tokens, chains, revenue, and retention.
- 🤩 User segments. Target segments based on wallet properties and in-app activity.
- 🏷️ Wallet labels. Further enrich wallet profiles with wallet labels.
How to explore your users
This guide walks you through viewing wallet profiles, understanding your audience, and creating your first user segment.Step 1: View the Users page
- Open the Formo Dashboard
- Select your project from the sidebar
- Click Users in the left navigation
The Users page shows all wallets that have connected to your app.
Step 2: Explore a wallet profile
Click on any wallet address to open its full profile. The wallet profile shows:
View a user's DeFi positions and token balances across chains.
Step 3: Understand lifecycle stages
Formo automatically categorizes users by lifecycle stage based on their activity:
Use the lifecycle filter on the Users page to focus on specific user groups.
See User Lifecycle for the exact rules and thresholds behind each stage.
Step 4: Create your first segment
Segments let you group users by shared characteristics. Here’s how to create one:- Go to Users in the sidebar
- Apply filter conditions. For example:
- Lifecycle = “Power user”
- Net worth > $10,000
- Label = “Coinbase Verified”
- Click Save Segment
- Name your segment (e.g., “High-Value Verified Users”)
- Click Save
Create segments by combining wallet properties, lifecycle, and behavior.
Example: Find whales who churned
Here’s a practical segment to identify high-value users at risk:
Export this segment as CSV to run targeted re-engagement campaigns on social channels.
FAQ
Where does Formo get onchain data for wallet profiles?
Where does Formo get onchain data for wallet profiles?
Formo aggregates onchain data across major EVM chains and Solana to build wallet profiles. This includes token holdings, DeFi positions, wallet age, transaction frequency, and net worth. Data is refreshed periodically to keep profiles current.
How are wallet lifecycle stages determined?
How are wallet lifecycle stages determined?
Lifecycle stages are calculated from a wallet’s activity recency and frequency on your app, relative to a reference date that defaults to today. Default thresholds can be customized in Settings → Lifecycle. See User Lifecycle for the exact rules.
Can I export wallet profiles and segments?
Can I export wallet profiles and segments?
Yes. You can export any segment as a CSV file for use in targeted re-engagement campaigns. You can also query profiles programmatically via the Profiles API.
Does Formo link multiple wallets belonging to the same user?
Does Formo link multiple wallets belonging to the same user?
Yes. Formo automatically groups wallets that share a session or a common user ID into clusters. Each wallet’s profile lists its Linked Addresses, and the Clusters tab on the Users page shows every multi-wallet group with its member wallets. You can also use formo.identify() to associate wallets with a common user ID.