Data is the lifeblood of any business. It helps you understand your customers, make impactful decisions, and drive growth. Without data, you’re lost in a dark forest.

Start measuring what matters with Formo.

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What is Formo?

Measure what matters and drive growth onchain — with the data platform for onchain apps.

Formo makes it easy. Designed to be an alternative to Mixpanel and Google Analytics for onchain teams, Formo combines the best features from web, product, and onchain analytics into one versatile platform.

Save time and money from having to run your own data infrastructure. Accelerate growth with real-time web3 analytics and onchain attribution. Understand your users, where they come from, and what they do so you can build a better app.

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Key Features

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Product Analytics

Actionable analytics designed for crypto product and marketing teams:

  • 📊 Track key growth metrics. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
  • 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
  • 🔒 Privacy-friendly. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

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Wallet Intelligence

Identify and activate your high-value users:

  • 🕵️‍♂️ Wallet profiles. Turn anonymous wallets into high-value users with unified onchain and offchain data. Track usage of specific, high-value wallets on your dapp.
  • 👥 Audience insights. Get comprehensive insights into your audience including top dapps, tokens, chains, net worth, and more.
  • 🤩 Wallet-aware segmentation. Use precise targeting based on wallet holdings, DeFi positions, user segments, and cross-platform activity.

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Token Gated Forms

Launch waitlists, forms, and surveys for web3:

  • 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
  • ✅ Verified socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
  • 🎨 Extensive template library. Choose from a variety of form templates or build your own.

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Next Steps

Now that you understand the basics, it’s time to get set up:

1

Create a workspace

Sign in to app.formo.so to create your workspace and project.

2

Install Formo

Install Formo. The Formo SDK supports Browser, React, and Next.js.

3

Success!

Measure what matters and drive impact onchain.

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Privacy Friendly

Formo is built with privacy in mind.

  • We do not collect any personal data. We do not use third-party cookies and never collect information such as IP and device id that could be used to fingerprint a user.
  • The data we collect belongs to you. We don’t share the data with third parties or transfer it overseas.

See what we do and don’t collect. Formo collects as little information as is necessary to give you actionable analytics for onchain apps.

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Open Source

The Formo SDK is fully open source. We believe in transparency and community-driven development.

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Support

Slack

Join our Slack community

Twitter

Send us a tweet or DM us any time

Founder

Bug him at yos@formo.so (share anything that’s on your mind - the good and the bad).