How to Build a Custom Dashboard

A dashboard is your protocol’s cockpit. It’s where you see everything that matters at a glance: user growth, transaction volume, revenue trends, and whether your acquisition channels are working. Let’s build one.

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Part 1: Create Your Dashboard Board

Navigate to Dashboards in the sidebar. Click Add board. Name your board (e.g., “Growth Metrics” or “Protocol Health”). This is your custom dashboard page where all charts will live.

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Part 2: Add Key Metrics Chart

Click Add Chart on your board. In the chart builder:

1. Select Line chart type (or Bar for comparison)
2. Write a SQL query for your metric (e.g., daily unique wallets, transaction count)
3. Set your X-Axis and Y-Axis from the query results
4. Set your time range (last 30 days is standard)

This chart shows your protocol’s heartbeat. Are users growing? Are transaction volumes stable or declining? What to track:

• Unique Visitors (DAU/WAU/MAU)
• Wallet Connects per day
• Transaction count per day

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Part 3: Add Traffic Sources Chart

Create another chart:

1. Select Bar Chart
2. Metric: Unique Visitors or Transactions
3. Dimension: Referrer (or UTM Source if tracking campaigns)
4. Sort by value, descending

This shows you where your users come from. Which channels drive the most traffic? Which convert best?

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Part 4: Add Funnel Chart

Create a new chart:

1. Select Funnel chart type
2. Define your funnel steps:
   • Step 1: Page view (using the page event type)
   • Step 2: Connect wallet (using the connect event type)
   • Step 3: First Transaction
   • Step 4: Repeat Transaction (optional)
3. Set your time range (30 days)

This chart answers the hardest question: how many users actually convert? Where do people drop off?

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Part 5: Add Retention Chart

Create another chart:

1. Select Retention chart type
2. Choose the retention event (e.g., wallet connect)
3. Optionally add user filters to segment cohorts

Retention is the metric most protocols ignore until they need it. This chart shows whether users stick around or ghost after their first transaction.

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Part 6: Add Flow Chart (Sankey)

Create another chart:

1. Select Flow chart type (Sankey diagram)
2. Configure: Page (or custom event) flows
3. Limit to top 5-10 paths for clarity

This shows the most common user journeys through your protocol. Do users go straight to swap? Do they explore first? Which paths lead to transactions?

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Part 7: Add Custom SQL Chart

For advanced metrics (daily revenue, top wallets, gas spent), use a custom SQL chart:

1. Click Add Chart and write a SQL query
2. Open the Explorer to build and test your query first
3. Paste your tested SQL into the chart builder
4. Select your chart visualization (Line, Bar, Pie)

Example: Daily revenue by tracking transaction values from contract events.

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Part 8: Share Your Dashboard

Click Share in the top right to generate a public link. Copy it and share with stakeholders — all data updates in real time.

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Recommended Custom Charts

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Best Practices

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Next Steps

• Create a conversion funnel to dig deeper into user acquisition
• Track retention cohorts by wallet label or geography
• Use Ask AI to surface insights from your dashboard data
• Set up contract events to track onchain activity beyond SDK events
• View your Insights page for AI-generated growth opportunities

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FAQ