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Audience Insights

Understand your onchain users with audience insights.

Track and analyze visitors and users in real-time, with automatic labeling and profile data. Get insights into your audience’s onchain activity and other user properties:
  • Top dapps
  • Top tokens
  • Top chains
  • A breakdown of users by net worth
  • A breakdown of users by revenue / wallet spend
  • Wallet labels
Each user is automatically labelled and grouped into segments such as ‘New User’ or ‘Returning User’. Understand the top wallets, devices, OS, and net worth of your users. Select a user to view their Wallet Profile.

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Filters

Apply filters to understand how different segments of users interact with your app at different times.

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Filter by Lifecycle

Filter users by their lifecycle stage to create segments based on engagement level. Target new users, returning users, power users, churned users, or resurrected users.

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Filter by Apps, Tokens, Chains

Apply filters such as “users who use app X and Y” for apps, tokens, and chains. This enables you to create granular segments combining multiple criteria.

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Filter by First-Touch and Last-Touch Attribution

Filter users by referrer, referral, and UTM properties using first-touch and last-touch attribution. Understand which channels first introduced users to your app versus which channels drove the final conversion.

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Filter by App and Token Amounts

Filter users’ apps and tokens by specific amounts. For example, “Show me users of Ethena with more than $1000 balance.”