Wallet labels

Wallet Labels provide valuable context and clarity to blockchain addresses, enhancing the readability and understanding of onchain data. Labels help you understand your users so you can create granular segments to target qualified users in your Ideal Customer Profile (ICP.)

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List of Labels

Each tracked user on Formo is assigned labels based on their onchain activity and other data.

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User lifecycle labels

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Attestations

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Behavioural labels

More wallet labels will be available:

In development. Reach out to let us know what you’d like to see.

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How to use labels for targeting

Wallet labels turn anonymous addresses into actionable user profiles. This guide shows you how to use labels to identify and target specific user types.

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How labels work

Formo automatically analyzes each wallet’s onchain activity and assigns relevant labels. Labels update as users’ behavior changes. Label sources:

• Onchain activity - Protocols used, tokens held, transaction patterns
• Attestations - Verified credentials from Coinbase, Gitcoin Passport, etc.
• App behavior - Session count, engagement patterns on your app

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Step 1: View labels on a user profile

1. Go to Users and click any wallet address
2. Scroll to the Labels section
3. See all labels assigned to this user

Labels appear as tags you can click to filter by.

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Step 2: Filter users by label

Use labels to find specific user types:

1. Go to Users or Audience Insights
2. Click Add Filter
3. Select Label as the filter type
4. Choose the label(s) you want

Example filters:

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Step 3: Combine labels with other filters

Labels become powerful when combined with other criteria: High-value DeFi users: Verified users from campaigns: At-risk whales:

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Step 4: Save as a segment

Turn useful label combinations into reusable segments:

1. Apply your label + other filters
2. Click Save as Segment
3. Name it descriptively (e.g., “Verified DeFi Whales”)
4. Use the segment for analysis, exports, or alerts

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Common targeting strategies

Identify your ICP (Ideal Customer Profile):

1. Look at your best users (highest volume, most active)
2. Check which labels they share
3. Create a segment with those labels
4. Use it to find similar users

Compliance filtering:

1. Filter by Label != “Sanctioned User”
2. Add Human Passport Score > 20 for sybil resistance
3. Export clean lists for marketing or rewards

Quality scoring:

1. Combine multiple positive labels (DeFi Active + Power User + Coinbase Verified)
2. Users matching more labels = higher quality
3. Prioritize multi-label users for outreach

Competitive targeting:

1. Use Apps filter to find users of competitor protocols
2. Combine with labels showing high engagement
3. Target these users with differentiated messaging

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Label-based alerting

Set up alerts based on labels:

1. Go to Settings > Alerts
2. Create an alert for connect events
3. Add condition: Label = “DeFi Active” AND Net Worth > $100,000
4. Get notified when high-value DeFi users connect

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Next Steps