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Visitors, wallets, transactions

Measure the number of visitors, wallets, and transactions to discover which tactics drive product adoption and growth.
Product Analytics Overview

Key metrics for crypto teams.

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Referrers, UTM, referrals

See where your users are coming from by referrer, UTM parameters, and referrals.
Product Analytics Referrers

Understand where your users are coming from.

The Formo SDK automatically add the following UTM parameters present on the page to events fired from that page load:
  • utm_source
  • utm_campaign
  • utm_medium
  • utm_term
  • utm_content
  • ref

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Referrer URL tracking

Referrer URL tracking lets you understand the specific URL where your users are coming from – as long as the site has the correct Referer-Policy header set. We recommend setting the no-referrer-when-downgrade policy, which will only send the domain, path, and query parameters to the destination URL as long as the protocol security level stays the same (i.e. HTTP → HTTP, or HTTPS → HTTPS). If the protocol security level is downgraded (i.e. HTTPS → HTTP), the referrer will not be sent. This is a good compromise to make sure your users’ privacy is respected while still getting a good amount of data. Here’s how to configure this:
If you are using Next.js, you can use the headers property in your next.config.js file to configure the referrer policy:
module.exports = {
  async headers() {
    return [
      {
        source: "/:path*",
        headers: [
          {
            key: "Referrer-Policy",
            value: "no-referrer-when-downgrade",
          },
        ],
      },
    ];
  },
};

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Devices, browsers, OS

Product Analytics Devices

Understand what devices, browers, and operating system users are on.

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Countries

See where your users are coming from by country.
Product Analytics Countries

Understand where your users are coming from.

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Pages

See the top pages that your users are visiting. See which pages are driving the most traffic and conversions.
Product Analytics Pages

Understand what users are seeing on your site or dapp.

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Entry and Exit Pages

View Entry and Exit page analytics for your site and app.
  • Entry pages are the first pages visitors land on when they come to your website. Think of them as digital front doors — where your user’s journey begins.
  • Exit pages are the last pages users view before leaving your site. They represent the end of a visitor’s session, whether it’s after completing a goal or bouncing before engaging further.
Understanding both gives you a clear window into how people interact with your site and where you might be losing them.

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Session Frequency

See the average session frequency of visitors and users on your app. Easily understand how sticky and engaged your users are across cohorts. See Retention for week-on-week retention analysis.

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Wallets

See the top wallets of your visitors and users.
Product Analytics Wallets

Understand what wallets are being used on your dapp.

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Breakdown by Referrer

Product Analytics Referrer Breakdown

See a breakdown of your visitors, wallets, transactions, volume, and revenue by top referrers.

See what’s moving the needle with a breakdown of your metrics by referrers. Easily understand where your onchain users come from and how they find you.