Wallet user counts by lifecycle stage (New, Returning, Power user, Resurrected, Churned).
date_to. Pass lifecycle_filter to return only one stage, or include_previous_period=true to also receive the prior window.Workspace API key (e.g. formo_xxx). Create one in the Formo dashboard under Team Settings > API Keys.
Inclusive start date (YYYY-MM-DD). Defaults to 7 days before date_to.
Inclusive end date (YYYY-MM-DD). Defaults to today.
New, Returning, Power user, Resurrected, Churned Return current and previous period for WoW comparison