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What is Formo?

Formo is a web3 data platform that helps you understand your users and how they engage with your app so you can build a better product. Spend less time building analytics, and more time building products.

Here’s a quick overview of what Formo can do:

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Dapp Analytics

Dapp analytics is web3-native product analytics:

• Track web3 growth metrics. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure user activity over time.
• Understand how users engage with your dapp. Evaluate key events in the user lifecycle. Follow your users to uncover drop-off points and retention drivers.
• Onchain Attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.

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Wallet Intelligence

Wallet intelligence activate your high-intent users and whales:

• Wallet profiles. Turn anonymous wallets into high-value users with unified onchain and offchain data. Track usage of specific, high-value wallets on your dapp.
• Wallet reputation scoring. Use wallet labels, onchain attestations, and proof-of-personhood to segment and rank your users.
• Wallet holdings and activity. View your users’ token holdings and top apps. Find out who is using your competitors.

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Token Gated Forms

Effortlessly launch waitlists, signup forms, and surveys for web3 with Token Gated Forms:

• Verified socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
• Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
• Extensive template library. Choose from a variety of form templates or build your own.

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Formo empowers you to spend less time building analytics, and more time building products. Understand and use onchain data to turbocharge your growth.

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Key Concepts

Before setting up Formo, you should know 3 key concepts that make up Formo:

• Events are the things that happen in your dapp.
• Users are the people who use your dapp.
• Properties are the attributes of your users and events.

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Events

An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions.

For example, every time a user connects a wallet or performs an onchain transaction on your dapp, there are details which describe that action the moment it happens. Actions like visiting a page or swapping on a DEX can be tracked as an event in Formo.

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Users

A user is the specific individual who completed an interaction with your product.

Each user has a unique identifier that you can use to track their activity. Formo uses the wallet address to identify users.

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Properties

Additional information about users and events are called properties.

For a Connect Wallet event, its properties are wallet address, wallet type (Metamask, Rainbow) and chain (Ethereum, Base, etc.)

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Next Steps

Now that you understand the basics, it’s time to get set up.