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What is Formo?

Formo is a web3 data platform that helps you understand your users and how they engage with your app so you can build a better product. Spend less time building analytics, and more time building products.

Give your team data superpowers. Here’s a quick overview of what Formo can do:

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Dapp Analytics

Dapp analytics is web3-native product analytics:

• 📊 Track web3 growth metrics. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
• 🏃‍♀️‍➡️ Real-time activity feed. See what users are doing in real-time. Uncover hidden drop-off points and retention drivers.
• 🎯 Onchain Attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
• 🔒 Privacy-friendly. No cookies, no personal data. Just clear, privacy-friendly insights limited to a single device, a single website, and a single day. Formo helps your dapp align with GDPR standards.
• ⚡️ Lightweight script. Our tracking script stays under 1kb, ensuring your site remains fast and efficient.

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Wallet Intelligence

Wallet intelligence activate your high-intent users and whales:

• 🕵️‍♂️ Wallet profiles. Turn anonymous wallets into high-value users with unified onchain and offchain data. Track usage of specific, high-value wallets on your dapp.
• 💯 Wallet reputation score. Use wallet labels, onchain attestations, and proof-of-personhood to segment and rank your users.
• 🤹 Wallet holdings and activity. View your users’ token holdings and top apps. Find out who is using similar apps.

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Token Gated Forms

Token Gated Forms helps you launch waitlists, signup forms, and surveys for web3:

• ✅ Verified socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
• 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
• 🎨 Extensive template library. Choose from a variety of form templates or build your own.

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Key Concepts

Before setting up Formo, you should know 3 key concepts that make up Formo:

1. Events are the things that happen in your dapp.
2. Users are the people who use your dapp.
3. Properties are the attributes of your users and events.

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1. Events

An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions.

For example, every time a user connects a wallet or performs an onchain transaction on your dapp, there are details which describe that action the moment it happens. Actions like visiting a page or swapping on a DEX can be tracked as an event in Formo.

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2. Users

A user is the specific individual who completed an interaction with your product.

Each user has a unique identifier that you can use to track their activity. Formo uses the wallet address to identify users.

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3. Properties

Additional information about users and events are called properties.

For a Connect Wallet event, its properties are wallet address and chain ID (Ethereum, Base, etc.) For a Page View event, its properties are page URL, referrer URL, and other metadata.

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Next Steps

Now that you understand the basics, it’s time to get set up: