Metrics
A list of all metrics you can track with Formo and their definitions.
Current Visitors
How many unique visitors are currently interacting with your site or dapp. It includes all visitors who have viewed a page in the last 5 minutes.
Unique Visitors
How many daily / weekly / monthly unique visitors are interacting with your site or dapp across multiple page views and events. A visitor is only counted once within a 24 hour window. The 24 hour limit is necessary to comply with GDPR.
New Users
Users who visit your site or app for the first time within the selected time period.
Returning Users
Users who have visited your site or app in previous time periods and return within the current period.
Resurrected Users
Users who were previously active, became inactive for a period of time, and then return after being inactive.
Active Wallets
How many unique daily / weekly / monthly wallets are active on with your site or dapp.
We also collect other wallet details, such as the wallet address, wallet type, and wallet profiles.
Wallet Connects
How many users have connected their crypto wallets to your dapp.
Transactions
How many transactions have been made across your site or dapp.
Page Views
How many times a page has been viewed across your site or dapp.
Sessions
A session (also known as a visit) is a set of actions that a user takes on your site. Each session is a 24 hour window. If a visitor returns after this window, a new session is counted.
This is useful for debugging and identifying problems on your site. For example, if visitors are not completing transactions, you can see which pages were visited and what events were triggered to identify a common problem on your site that is preventing visitors from completing.
Average Session Time
How long a user spends on your site or dapp.
Bounce Rate
The bounce rate is the relative number of visitors who have left the site after a single page view, compared to the total number of unique visitors. Formo counts a “bounce” if the visitor visits only a single page and leave without performing an engaging action.
Referrers / Sources
How many users are referred to your site or dapp by a particular source such as a search engines, social media platform, etc.
Referrers are the statistics for the referring site. The data is extracted from the Referers (with a r) HTTP header and may not be set by the browser. In these cases it will be listed as unknown.
UTM parameters
How many users come to your site or dapp from a particular source. We track these UTM codes:
utm_source(e.g.: google.com)utm_medium(e.g.: search)utm_campaign(e.g.: summer_sale)utm_contentutm_term
To minimize the amount of traffic that falls within the “Direct / None” category, you can add special query parameters (UTMs) to your links.
Referrals
How many users are referred to your site or dapp by a particular user. We use the ref query parameters to track referrals.
Countries
Countries are the statistics for the country of origin of the visitors.
Devices
How many users are using a particular device such as desktop, mobile, tablet, etc.
Browsers
Browser is the statistics of the browser used by the visitor. It is extracted from the User-Agent and Client Hints HTTP headers.
Operating System
Shows the operating systems used by your visitors.
First Seen
The date and time when a user or wallet was first observed interacting with your app.
Last Seen
The most recent date and time when a user or wallet was observed interacting with your app.
Events
Events are user-defined custom events. They have a name and optional metadata key/value pairs. When you expand the activity feed, you can view and filter the metadata.
Metadata can be anything. For example, you can define an event Button clicked and track which button was clicked as the metadata field button=Header.
Top dapps
The most popular dapps used by wallets in your audience.
Top chains
The most popular chains used by wallets in your audience.
Top tokens
The most popular tokens held by wallets in your audience.
Wallet Profiles
Wallet profiles are a collection of onchain and offchain data about a wallet.
A profile includes a list of properties such as their address, type, net worth, and more.
Wallet Address
Formo uses the wallet address as a persistent identifier for a visitor where available.
Wallet Type
How many users are using a particular wallet type such as MetaMask, Rainbow Wallet, etc.
Wallet Net Worth
The total net worth of a wallet on the top chains across DeFi positions and token balances.
Wallet Age
The amount of time that has passed since a wallet has been first active onchain.
Transaction Frequency
How often a user or wallet performs transactions within a given time period (e.g., daily, weekly, monthly).
First Onchain
The date and time of the first onchain activity detected for a wallet.
Last Onchain
The most recent date and time of onchain activity detected for a wallet.
Wallet Score
A score that indicates the quality and intent of a wallet address.
Wallet Labels
Labels are assigned to a wallet address based on its past onchain activity and public information offchain.
Chain Id
How many users are using a particular chain such as Ethereum, Polygon, etc.
Dapps
How many users are using a particular dapp such as Uniswap, OpenSea, etc.
Tokens
How many users hold a particular token such as USDC, USDT, etc.
Feature Usage / Adoption Rate
The percentage of users or wallets who have used a specific feature of your app, helping you measure adoption and engagement for key functionalities.
Conversion Rate
Calculate the conversion rate of key user flows with the Funnels feature.
Funnels
You can follow the visitor journey from a landing page to a conversion with funnel analysis.
Retention Rate
Retention rates: the percentage of customers who continue to use your service or product over a predetermined period (7, 30, 90 days.)
Churn Rate
The percentage of customers who stop using your service or product over a predetermined period.
Customer Acquisition Cost (CAC)
How much you’ve spent to acquire a customer.
Average Revenue Per User (ARPU)
How much revenue you’ve made from your site or dapp. This is a part of revenue attribution tracking.
Customer Lifetime Value (CLTV)
CLV estimates the total revenue a user generates over their entire engagement with your dapp.
User lifecycle
Whether each wallet or visitor is a New or Returning user.