Metrics
A list of metrics you can track with Formo and their definitions.
Visitors
How many unique visitors are interacting with your site or dapp across multiple page views and events. A visitor is only counted once within a 24 hour window. The 24 hour limit is necessary to comply with GDPR.
Current Visitors
How many unique visitors are currently interacting with your site or dapp.
Unique Active Wallets
How many unique wallets are actively interacting with your site or dapp.
We also collect other wallet details, such as the wallet address, wallet type, and wallet profiles.
Wallet Connects
How many users have connected their crypto wallets to your dapp.
Transactions
How many transactions have been made across your site or dapp.
Page Views
How many times a page has been viewed across your site or dapp.
Sessions
A session (also known as a visit) is a set of actions that a user takes on your site. Each session is a 24 hour window. If a visitor returns after this window, a new session is counted.
This is useful for debugging and identifying problems on your site. For example, if visitors are not completing transactions, you can see which pages were visited and what events were triggered to identify a common problem on your site that is preventing visitors from completing.
Average Session Time
How long a user spends on your site or dapp.
Bounce Rate
The bounce rate is the relative number of visitors who have left the site after a single page view, compared to the total number of unique visitors.
UTM parameters
How many users come to your site or dapp from a particular source. We track these UTM codes:
utm_source(e.g.: google.com)utm_medium(e.g.: search)utm_campaign(e.g.: summer_sale)
Countries
Countries are the statistics for the country of origin of the visitors.
Devices
How many users are using a particular device such as desktop, mobile, tablet, etc.
Browsers
Browser is the statistics of the browser used by the visitor. It is extracted from the User-Agent and Client Hints HTTP headers.
Referrals
How many users are referred to your site or dapp by a particular user. We use the referral and ref query parameters to track referrals.
Referrers / Sources
How many users are referred to your site or dapp by a particular source such as a search engines, social media platform, etc.
Referrers are the statistics for the referring site. The data is extracted from the Referers (with a r) HTTP header and may not be set by the browser. In these cases it will be listed as unknown.
Events
Events are user-defined custom events. They have a name and optional metadata key/value pairs. When you expand the activity feed, you can view and filter the metadata.
Metadata can be anything. For example, you can define an event Button clicked and track which button was clicked as the metadata field button=Header.
Wallet Profiles
Wallet profiles are a collection of onchain and offchain data about a wallet.
Wallet Address
Formo uses the wallet address as a persistent identifier for a visitor where available.
Wallet Type
How many users are using a particular wallet type such as MetaMask, Rainbow Wallet, etc.
Wallet Reputation Score
A score that indicates the quality and intent of a wallet address.
Wallet Labels
Labels are assigned to a wallet address based on its past onchain activity and public information offchain.
Chain Id
How many users are using a particular chain such as Ethereum, Polygon, etc.
Dapps
How many users are using a particular dapp such as Uniswap, OpenSea, etc.
Tokens
How many users hold a particular token such as USDC, USDT, etc.
Retention Rate
Retention rates: the percentage of customers who continue to use your service or product over a predetermined period.
Churn Rate
The percentage of customers who stop using your service or product over a predetermined period.
Active users
The number of users interacting with your community or platform within a certain time frame. Expressed through monthly, weekly, or daily active users (MAUs, WAUs, and DAUs).
Customer Acquisition Cost (CAC)
How much you’ve spent to acquire a customer.
Average Revenue Per User (ARPU)
How much revenue you’ve made from your site or dapp.
Customer Lifetime Value (CLTV)
CLV estimates the total revenue a user generates over their entire engagement with your dapp.