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What is Formo?

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app.

Formo makes analytics easy. Designed to be an alternative to Google Analytics for onchain teams, it combines the best of web, product, and onchain analytics into one versatile platform. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Accelerate growth with real-time web3 analytics and onchain attribution designed for onchain apps. Save time and money from having to manage your own data pipelines and infrastructure.

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Key Features

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Product Analytics

Unified web and product analytics designed for crypto product and marketing teams:

• 📊 Track key growth metrics. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
• 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
• 📈 Charts and Funnels. Visualize your data on custom charts and reports with SQL or AI.

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Wallet Intelligence

Identify and activate your high-value users with unified user profiles:

• 🕵️‍♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your dapp.
• 👥 Audience insights. Get comprehensive insights into your audience including top dapps, tokens, chains, net worth, revenue, and retention.
• 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.

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Token Gated Forms

Launch waitlists, forms, and surveys for web3:

• 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
• ✅ Verified socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
• 🎨 Template library. Choose from a variety of form templates or build your own.

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Next Steps

Now that you understand the basics, it’s time to get set up:

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Privacy Friendly

Formo is built with privacy in mind.

• We do not collect any personal data. We do not use third-party cookies and never collect information such as IP and device id that could be used to fingerprint a user.
• The data we collect belongs to you. We don’t share the data with third parties or transfer it overseas.

See what we do and don’t collect. Formo collects as little information as is necessary to give you actionable analytics for onchain apps.

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Open Source

The Formo SDK is fully open source. We believe in transparency and community-driven development.

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Support