Attribution - Formo Docs

Attribution connects the source that brought someone to your app with what they do next, from the first visit and wallet connect through transactions, volume, and revenue. This matters because traffic alone cannot tell you which channels attract valuable onchain users or deserve more investment. Formo captures marketing context from browser referrers, referral codes, ad click IDs, UTM parameters, and mobile links, then connects it to sessions and users with first-touch and last-touch properties. It also detects builder codes for transaction-level onchain attribution.

Product Analytics Referrer Breakdown — Connect acquisition sources to onchain outcomes.

Features

Key metrics. Compare visitors, wallets, transactions, volume, and revenue across channels, referrers, referrals, UTMs, ads, builder codes, and other breakdowns.
Ad attribution. Measure paid traffic and conversions by Google, Meta, Microsoft, TikTok, X, LinkedIn, Reddit, or another paid source.
How attribution works. Understand how Formo combines event-based attribution with unified user identity and applies first-touch and last-touch models.
Attribution setup guide. Configure and analyze referrers, referral codes, ads, UTM campaigns, mobile links, and builder codes.

Attribution sources

Source	What it answers
Channels	Which high-level acquisition category—paid search, organic social, AI, email, direct, and others—drove activity?
Referrers	Which external site or page sent the visitor?
Referrals	Which referral or partner code brought the user?
Ads	Which paid network acquired the session or user?
UTM	Which source, medium, campaign, content, or term drove the visit?
Builder codes	Which app built an EVM transaction, based on its ERC-8021 calldata suffix?
Mobile attribution	Which deep link, universal link, or Android install referrer brought the app user?

For a practical introduction, read Onchain Attribution: The Complete Guide.

​Features

​Attribution sources

Features

Attribution sources