Common fields

Formo defines some common fields (event type, timestamps, and more) across all API calls that make up the core event data structure. This guide covers the common and contextual fields in detail.

The Formo SDKs populate the required information automatically.

Name	Datatype	Required	Description
`type`	String	✓	Captures the type of event. Values can be either identify, track, connect, signature, transaction, and others.
`channel`	String	✓	Identifies the source of the event. The Formo SDKs emit `web`, `mobile`, or `server`. Other values such as `onchain`, `import`, and `api` are reserved for platform and import-pipeline ingestion, not SDK-emitted events.
`version`	String	✓	Version of the event spec.
`project_id`	String	✓	Unique identification for the project in the database.
`session_id`	String	✓	Session identifier. On web this is a privacy-friendly, daily-changing value derived server-side at ingestion, so no cookie is required. The mobile SDK supplies its own instead, which rotates after 30 minutes of inactivity; see Session management.
`anonymous_id`	String	✓	Pseudo-identifier for the user in cases where userId is absent. Equivalent to a device ID.
`user_id`	String		Unique identification for the user in the database.
`address`	String		Unique wallet address of the user.
`event`	String		Captures the user action that you want to record.
`context`	Object	✓	Contains all additional user information.
`properties`	Object		Passes all relevant information associated with the event.
`original_timestamp`	Timestamp	✓	Records the actual time (in UTC) when the event occurred.
`sent_at`	Timestamp	✓	Captures the time (in UTC) when the event was sent from the client to Formo.
`received_at`	Timestamp	✓	Time in UTC when Formo ingests the event.
`timestamp`	Timestamp	✓	Formo calculates this field to account for any client-side clock skew using the formula: timestamp = received_at - (sent_at - original_timestamp). Note that this time is in UTC.
`message_id`	String	✓	Unique identification for the event.

Contextual Fields

Contextual fields give additional information about a particular event. The following table describes the available contextual fields.

Name	Datatype	Description
`user_agent`	String	The user agent of the device that you are tracking.
`locale`	String	Captures the language of the device.
`location`	String	Geographic location of the user.
`timezone`	String	Captures the timezone of the user you are tracking.
`referrer`	String	The referrer URL where the user came from.
`utm_source`	String	Identifies which site sent the traffic.
`utm_medium`	String	Identifies what type of link was used.
`utm_campaign`	String	Identifies a specific product promotion or strategic campaign.
`utm_term`	String	Identifies search terms.
`utm_content`	String	Identifies what specifically was clicked to bring the user to the site.
`ref`	String	Referral code or identifier.
`gclid`	String	Google Ads click identifier.
`gad_source`	String	Google Ads source parameter (newer attribution).
`fbclid`	String	Meta (Facebook/Instagram) click identifier.
`msclkid`	String	Microsoft Ads (Bing) click identifier.
`ttclid`	String	TikTok Ads click identifier.
`twclid`	String	Twitter/X Ads click identifier.
`li_fat_id`	String	LinkedIn Ads click identifier.
`rdt_cid`	String	Reddit Ads click identifier.
`page_url`	String	Full URL of the page.
`page_path`	String	Path component of the URL.
`page_title`	String	Title of the page.
`library_name`	String	Name of the SDK used to capture the event.
`library_version`	String	Version of the SDK used to capture the event.
`browser`	String	Name of the browser (e.g., chrome, firefox, safari).
`screen_width`	Number	Width of the device screen in pixels.
`screen_height`	Number	Height of the device screen in pixels.
`screen_density`	Number	Pixel density of the device screen (devicePixelRatio).
`viewport_width`	Number	Width of the browser viewport in pixels.
`viewport_height`	Number	Height of the browser viewport in pixels.

Timestamps

Every API call has four timestamps: original_timestamp, timestamp, sent_at, and received_at. They’re used for very different purposes. All timestamps are ISO-8601 date strings, and are in the UTC timezone. To see the user’s timezone information, check the timezone property that’s automatically collected by client-side SDKs.

Timestamp overview

Name	Calculated / Value
original_timestamp	Time on the client device when call was invoked OR The timestamp value manually passed in through server-side libraries.
sent_at	Time on client device when call was sent OR sent_at value manually passed in.
received_at	Time on Formo server clock when call was received
timestamp	Calculated by Formo to correct client-device clock skew using the following formula: `received_at - (sent_at - original_timestamp)`

Original Timestamp

The original_timestamp tells you when call was invoked on the client device or the value of timestamp that you manually passed in.

Note: The original_timestamp timestamp is not useful for any analysis since it’s not always trustworthy as it can be easily adjusted and affected by clock skew.

Sent At

The sent_at timestamp specifies the clock time for the client’s device when the network request was made to the Formo API. For libraries and systems that send batched requests, there can be a long gap between a datapoint’s timestamp and sent_at. Combined with received_at, Formo uses sent_at to correct the original_timestamp in situations where a user’s device clock cannot be trusted (mobile phones and browsers). The sent_at and received_at timestamps are assumed to occur at the same time (maximum a few hundred milliseconds), and therefore the difference is the user’s device clock skew, which can be applied back to correct the timestamp.

Note: The sent_at timestamp is not useful for any analysis since it’s tainted by user’s clock skew.

Received At

The received_at timestamp is added to incoming messages as soon as they hit the API. It’s used in combination with sent_at to correct clock skew, and also to aid with debugging libraries and systems that deliver events in batches.

Timestamp

The timestamp specifies when the data point occurred, corrected for client-device clock skew. This is the timestamp that is passed to downstream destinations and used for historical replays. It is important to use this timestamp for importing historical data to the API. Formo automatically generates timestamp and you cannot manually set one directly in the call payload. Formo calculates timestamp as timestamp = received_at - (sent_at - original_timestamp).

Sample Event

Here’s an example event with common and contextual fields included:

{
    "type": "page",
    "channel": "web",
    "version": "0",
    "project_id": "d5naNbBlqxSBXLuNa6zwc",
    "session_id": "117b982a451dc22edea6413b8e20958216c0a5b3baaa1d90699c42dbf4e74e33",    
    "anonymous_id": "c2bc0ebe-d852-49d1-9efd-e45744850ae0",
    "user_id": "a46e6878-1ed5-4a81-9185-83608df2fcb6",
    "address": "0x8e6ca77a7e044ba836a97beb796c124ca3a6a154",   
    "event": "FooBar", 
    "context": {
        "user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/132.0.0.0 Safari/537.36",
        "locale": "en-US",
        "location": "ID",
        "timezone": "Asia/Saigon",
        "referrer": "https://chatgpt.com/",
        "ref": "vitalik.eth",
        "utm_source": "chatgpt.com",
        "utm_medium": "linkedin",
        "utm_campaign": "early-access",
        "utm_term": "",
        "utm_content": "",
        "page_url": "https://app.morpho.org/vaults/1",
        "page_path": "/vaults/1",
        "page_title": "USDC Vault | Morpho",
        "library_name": "Formo Web SDK",
        "library_version": "1.30.1",
        "browser": "chrome",
        "screen_width": 1920,
        "screen_height": 1080,
        "screen_density": 1,
        "viewport_width": 1920,
        "viewport_height": 969
    },
    "properties": {
        "name": "USDC Vault",
        "category": "Vaults",
        "url": "https://app.morpho.org/vaults/1?utm_source=chatgpt.com",
        "path": "/vaults/1",
        "hash": "#deposit",
        "title": "USDC Vault | Morpho"
    },
    "message_id": "48555101eee2f44ac0f0632fcb7c7c9f6ce0012ae395ae79f8a0d515e4f5e41f",
    "original_timestamp": "2025-04-03 18:21:00",
    "sent_at": "2025-04-03 18:21:00",
    "received_at": "2025-04-03 18:21:00",
    "timestamp": "2025-04-03 18:21:00"
}

Methodology

Data

Data Warehouse

Common fields

Common Fields

Contextual Fields

Timestamps

Timestamp overview

Original Timestamp

Sent At

Received At

Timestamp

Sample Event

​Common Fields

​Contextual Fields

​Timestamps

​Timestamp overview

​Original Timestamp

​Sent At

​Received At

​Timestamp

​Sample Event

Common Fields

Contextual Fields

Timestamps

Timestamp overview

Original Timestamp

Sent At

Received At

Timestamp

Sample Event