> ## Documentation Index
> Fetch the complete documentation index at: https://docs.formo.so/llms.txt
> Use this file to discover all available pages before exploring further.
# Audience insights
> Analyze your audience with breakdowns of lifecycle, sessions, transactions, net worth, and lifetime volume, revenue, and points, plus filters by apps, tokens, and chains.
Track and analyze visitors and users in real time, with automatic labeling and profile data.
Get insights into your users' activity and other properties:
* A breakdown of users by lifecycle stage
* Sessions and transactions per wallet
* A breakdown of users by net worth
* Lifetime volume, revenue, and points
* Wallet labels
Each user is automatically labeled and grouped into segments such as 'New' or 'Returning'.
Understand the top wallets, devices, OS, and net worth of your users.
Select a user to view their Wallet Profile.
## Filters
Apply filters to understand how different segments of users interact with your app at different times.
### Filter by Lifecycle
Filter users by their [lifecycle stage](/features/wallet-intelligence/wallet-profiles#user-lifecycle) to create segments: New, Power User, Resurrected, At Risk, Returning, Churned.
### Filter by Apps, Tokens, Chains
Apply filters such as "users who use app X and Y" for apps, tokens, and chains, combining multiple filters into one segment.
### Filter by First-Touch and Last-Touch Attribution
Filter users by referrer, referral, and UTM properties using first-touch and last-touch attribution. Understand which channels first introduced users to your app versus which channels drove the final conversion.
### Filter by App and Token Amounts
Filter users' apps and tokens by specific amounts. For example, "Show me users of Ethena with more than \$1000 balance."
***
## How to analyze your user base
Audience Insights gives you a bird's-eye view of who your users are. This section covers exploring your audience composition and building segments from it.
### Step 1: Open Audience Insights
1. Go to the [Formo Dashboard](https://app.formo.so)
2. Select your project
3. Click **Users** in the left navigation
The **Users** page includes an Audience Insights section (lifecycle, sessions per wallet, transactions per wallet, net worth, and lifetime volume/revenue/points breakdowns) above the users table, showing aggregate metrics about your entire user base.
### Step 2: Explore the overview charts
The dashboard shows key breakdowns of your audience:
| Chart | What it shows |
| --------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Lifecycle** | New, Returning, Power user, Resurrected, At Risk, Churned breakdown |
| **Sessions per Wallet** | Distribution of session counts across your users |
| **Transactions per Wallet** | Distribution of transaction counts across your users |
| **Net Worth Distribution** | Users grouped by wallet value ($0-$250, $250-$10K, $10K-$50K, $50K-$100K, $100K-$500K, $500K-$1M, $1M-$5M, $5M-$10M, $10M-$25M, $25M-$50M, $50M-$100M, \$100M+) |
| **Lifetime Volume** | Distribution of total transaction volume across your users |
| **Lifetime Revenue** | Distribution of total revenue across your users |
| **Lifetime Points** | Distribution of total points across your users |
### Step 3: Apply filters to segment
Click **Filter** to narrow down to specific user groups:
**Example: Find your most valuable DeFi users**
| Filter | Value |
| --------- | ---------- |
| Net Worth | > \$10,000 |
| Apps | Uniswap |
| Lifecycle | Power user |
**Example: Find users from a specific campaign**
| Filter | Value |
| ------------ | ------------- |
| UTM Source | twitter |
| UTM Campaign | launch\_promo |
**Example: Find whales who use competitor apps**
| Filter | Value |
| --------- | --------------- |
| Net Worth | > \$100,000 |
| Apps | Competitor Name |
### Step 4: Analyze filtered results
After applying filters, the charts update to show only matching users:
* **Compare segments**: How do Twitter users differ from Discord users?
* **Find opportunities**: Which tokens do your whales hold that you don't support yet?
* **Identify patterns**: What apps do your power users have in common?
### Step 5: Save as a segment
Turn useful filter combinations into reusable segments:
1. Apply your filters
2. Click **Save Segment**
3. Name your segment (e.g., "High-Value DeFi Users")
4. Reapply it anytime from the **Segment** dropdown next to the filter bar; see [Segments](/features/wallet-intelligence/segments)
### Common analysis workflows
**Understand your best users:**
1. Filter by Lifecycle = "Power user"
2. Filter by Apps or Tokens to see what they hold and use
3. Identify common characteristics to target in acquisition
**Evaluate campaign quality:**
1. Filter by UTM Source, Referrer, or Referral to your campaign
2. Compare net worth distribution to overall average
3. Check if campaign users have higher/lower value
**Find expansion opportunities:**
1. Filter by Chains to see which networks your users are active on
2. Identify chains you don't fully support yet
3. Prioritize based on user demand
**Competitive analysis:**
1. Filter by Apps to select competitor apps
2. See how many of your users also use competitors
3. Understand what else these users are doing