> ## Documentation Index
> Fetch the complete documentation index at: https://docs.formo.so/llms.txt
> Use this file to discover all available pages before exploring further.

# User segmentation

> Create audience segments by grouping users based on wallet properties, onchain behavior, demographics, and lifecycle stage for targeted campaigns.

<Frame caption="A segment is a group of users who share a property or set of properties.">
  <img src="https://mintcdn.com/formo/Qbe3dL6juMIXAS6y/images/wallet-intelligence-segments.png?fit=max&auto=format&n=Qbe3dL6juMIXAS6y&q=85&s=71fd0c1bc5e67c2b4019bab5065aad6d" alt="Audience Segmentation" width="808" height="173" data-path="images/wallet-intelligence-segments.png" />
</Frame>

Segments are groups of users that share a certain set of properties or who perform a similar sequence of events.
Formo lets you define segments, view the list of users that comprise them, compare them in your analysis, and share them with your team.

## Creating a segment

1. Go to **Users** in the sidebar
2. Apply filters to define your target audience (e.g., wallet labels, net worth, lifecycle stage)
3. Click **Save as Segment** to save your filtered view
4. Give your segment a name and click **Save**

Your segment is now saved and can be reused across the dashboard.

Target exactly the right people based on any number or combination of conditions:

* US Users: Users with the 'Coinbase Verified Country' label set to the US
* Verified humans: Users with a 'Human Passport Unique Humanity Score' above 50
* Power users with high balances: Users with the 'Power User' lifecycle label who have net worth above \$1M
* Dropped-Off Users: Users who did not come back the following week

You can use <a href="/features/wallet-intelligence/wallet-labels">wallet labels</a>, offchain, and onchain properties to create your segments.

## User Lifecycle

Each user's lifecycle stage is automatically calculated based on their activity. Filter users by lifecycle to create segments and audiences based on their engagement level.

See [User Lifecycle](/features/wallet-intelligence/wallet-profiles#user-lifecycle) for a breakdown of the different lifecycle stages.

## Behavioural Segments

Create behavioural segments: groups of users who performed any action (in-app events, [custom events](/features/product-analytics/custom-events), [contract events](/features/product-analytics/contract-events)) N or more times in a given time period.

Behavioural segments work with other wallet properties such as net worth, apps, tokens, device, and attribution data to create granular segments.

For example:

| Segment                                                                                                              | Use Case               |
| :------------------------------------------------------------------------------------------------------------------- | :--------------------- |
| U.S. users from a specific UTM campaign who visited /swap at least 1 time in the last 90 days                        | Surface key prospects  |
| Users who connected their wallet and made a transaction more than 3 times in the last 30 days                        | Identify power users   |
| DeFi users who use Ethena with >\$10,000 net worth, who started but rejected a transaction 1 time in the last 7 days | Activate at-risk users |

Behavioural segments support multiple events with AND/NOT logic.
For example, you can create a segment for churned wallets as users who performed "connect wallet" in the last 7 days (>=1) AND did NOT perform "connect wallet" between 14 and 7 days ago (=0)

## Export CSV

Export users and segments into a CSV file. Create segments of active users in your Ideal Customer Profile (ICP) and set up targeted campaigns on social channels such as X, Farcaster, Lens, and others.