> ## Documentation Index
> Fetch the complete documentation index at: https://docs.formo.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Start here

> Get started with Formo, the data platform designed for DeFi. Understand your users, measure ROI, and attribute conversions from offchain to onchain to drive growth.

<Info>
  Data is the lifeblood of any business. It helps you understand your customers, make impactful decisions, and drive growth. Without data, you're lost in a dark forest.
</Info>

## What is Formo?

<Frame caption="The analytics and data platform for DeFi.">
  <img src="https://mintcdn.com/formo/t5RpbVuouKcOk2dR/images/intro.png?fit=max&auto=format&n=t5RpbVuouKcOk2dR&q=85&s=106472ba29fee02643ed1f47471ae06b" alt="Formo" width="1341" height="890" data-path="images/intro.png" />
</Frame>

**[Formo](https://formo.so) makes analytics and attribution simple [for DeFi apps](https://formo.so/blog/we-built-formo-for-onchain-builders)** so you can focus on growth. Get the best of web, product, and onchain analytics in one place.

## Next Steps

<Steps>
  <Step title="Get started for free">
    [Sign up](https://app.formo.so) and create your workspace.
  </Step>

  <Step title="Install Formo">
    [Install Formo](/install) on your website and app.
  </Step>

  <Step title="Success!">
    Explore the [Guides](/guides/onchain-attribution) to get the most out of Formo.
  </Step>
</Steps>

## Key Features

### [Product Analytics](/features/product-analytics/overview)

Unified web and product analytics designed for crypto product and marketing teams:

* 📊 **Measure KPIs.** Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
* 🎯 **Onchain attribution.** Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
* 🏃‍➡️ **Optimize your funnel.** Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
* 📈 **Charts and dashboards.** Visualize your data on custom charts and reports with SQL or AI.

### [Wallet Intelligence](/features/wallet-intelligence/overview)

Identify and activate your high-value users with unified user profiles:

* 🕵️‍♂️ **Wallet profiles.** Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
* 👥 **Audience insights.** Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
* 🤩 **User segmentation.** Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.

### [Token Gated Forms](/features/token-gated-forms/form-builder)

Launch waitlists, forms, and surveys for your community:

* 🔐 **Token gating.** Capture wallet data, token balances, attestations, and other onchain signals.
* ✅ **Verify socials.** Verify Twitter accounts, Discord usernames, Farcaster, and more.
* 🎨 **Template library.** Choose from a variety of form templates or build your own.

## Privacy Friendly

**Formo is built with privacy in mind.** No third-party cookies, no personal data. Just clear, privacy-friendly insights.

* We do not collect any personal data. We do not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
* The data we collect belongs to you. We don't share the data with third parties.

Here's a comparison of how Formo compares to other analytics tools:

| Data point                     | Formo | Google Analytics 4          | Plausible | Umami |
| :----------------------------- | :---- | :-------------------------- | :-------- | :---- |
| IP address stored              | No    | Yes (anonymized)            | No        | No    |
| Device fingerprinting          | No    | Yes                         | No        | No    |
| Third-party cookies            | No    | Yes                         | No        | No    |
| Full user-agent stored         | Yes   | Yes                         | No        | Yes   |
| Cross-site tracking            | No    | Yes                         | No        | No    |
| Requires cookie consent banner | No    | Yes (in EU)                 | No        | No    |
| GDPR-compliant by default      | Yes   | No (requires configuration) | Yes       | Yes   |
| Open source SDK                | Yes   | No                          | Yes       | Yes   |
| Self-hostable                  | No    | No                          | Yes       | Yes   |
| Blockchain-native analytics    | Yes   | No                          | No        | No    |

[See what we collect](/data/what-we-collect). Formo collects as little information as is necessary to give you actionable analytics for onchain apps.

## Open Source

The Formo SDK source code is fully open source and [available on Github](https://github.com/getformo/sdk).

## Product Tour

Once the SDK is installed and events are flowing, explore your data:

<Steps>
  <Step>
    Open the **[Overview](/features/product-analytics/overview)** page. You'll see key metrics like total sessions, unique wallets, and transaction count.
  </Step>

  <Step>
    Inspect **[Activity](/features/product-analytics/activity)** in the sidebar to see your event feed, broken down by event type, country, device, and referrer source.
  </Step>

  <Step>
    View **[Users](/features/wallet-intelligence/wallet-profiles)** to browse all connected wallets with their lifecycle stage, net worth, labels, and activity history.
  </Step>

  <Step>
    Build a **[Funnel](/guides/funnels)**: Track conversion rates from landing page to first transaction.
  </Step>

  <Step>
    Measure **[Retention](/guides/retention)**: Understand which cohorts stick around and why.
  </Step>

  <Step>
    **[Ask AI](/guides/ask-ai)**: Ask anything in natural language like "Why did swap volume drop 20% yesterday?"
  </Step>

  <Step>
    Set Up **[Alerts](/features/product-analytics/alerts)**: Get notified when high-value users and key events happen.
  </Step>

  <Step>
    Use **[Explore](/features/product-analytics/explore)** to write custom SQL queries against your raw events data.
  </Step>

  <Step>
    Connect Formo to Claude and other AI tools with **[MCP](/mcp/overview)** and **[CLI](/cli/overview)**.
  </Step>
</Steps>

## Support

<CardGroup cols={2}>
  <Card title="Live support" icon="headset" href="https://formo.so/support">
    Chat with our support team
  </Card>

  <Card title="Email" icon="envelope" href="mailto:yos@formo.so">
    Email our founder at [yos@formo.so](mailto:yos@formo.so)
  </Card>
</CardGroup>

## FAQ

<AccordionGroup>
  <Accordion title="How is Formo different from Google Analytics for crypto apps?">
    Formo is purpose-built for onchain apps. Unlike Google Analytics, Formo natively tracks wallet connections, transactions, and signatures alongside traditional web analytics like pageviews and sessions. It also provides [onchain attribution](/data/attribution), [wallet intelligence](/features/wallet-intelligence/overview), and [token-gated forms](/features/token-gated-forms/form-builder) - features that general-purpose analytics tools don't offer.
  </Accordion>

  <Accordion title="Does Formo work with Solana, or only EVM chains?">
    Formo supports both EVM and Solana. See the full list of [supported chains](/chains/overview).
  </Accordion>

  <Accordion title="Is Formo GDPR-compliant? Do I need a cookie consent banner?">
    Yes, Formo is GDPR-compliant by default. We do not collect IP addresses, use device fingerprinting, or set third-party cookies - so you do not need a cookie consent banner. See [what we collect](/data/what-we-collect) for details.
  </Accordion>

  <Accordion title="What does Formo track automatically without any custom code?">
    After installing the SDK, Formo automatically tracks pageviews, sessions, referrer sources, UTM parameters, wallet connections, disconnections, chain switches, transactions, and signatures. See [events](/data/events/overview) for the full list.
  </Accordion>

  <Accordion title="How much does Formo cost?">
    Formo offers a free tier to get started. Visit [Pricing](https://formo.so/pricing) for additional pricing tiers.
  </Accordion>

  <Accordion title="Which frameworks does Formo support?">
    Formo works with any JavaScript framework: React, Vue, Svelte, Next.js, Remix, Astro, and vanilla JavaScript. We have optimized integration guides for wagmi and RainbowKit. See [SDKs](/sdks/web) for framework-specific examples.
  </Accordion>

  <Accordion title="Can I track events from my backend?">
    Yes. Formo provides a [Server SDK](/sdks/server) for backend tracking. Use it to send custom events, identify users, or batch track historical data.
  </Accordion>

  <Accordion title="How often is my data updated?">
    All data is ingested and displayed in real time.
  </Accordion>
</AccordionGroup>